Facebook & Instagram Ads
We are fascinated by the attention of the consumer. In fact, our entire business revolves around the reality that all attention is on mobile. Social Media has quickly become a slang term for the current state of internet. Our aim is to help you drive attention to your business on these platforms.
Lead generation on social media/ online can be an incredibly powerful tool for your business. If you have a special product release, want to showcase an existing product or service, or simply would just like to highlight your business in general, creating a tactical strategy on social media can provide a substantial return on your investment.
Media strategies often fail or succeed based on how well the channel-specific details have been planned out and accounted for, making these details something we care deeply about. We also have the advantage of working alongside our talented in-house creative and production team.
Our team runs channel-specific ad campaigns (ie. Facebook, Instagram, etc) that will include media planning, buying, and in-depth research to ensure your business gets the most out of the advertising campaigns. This is done by targeting your specific audiences, and desired regions, with relevant content to achieve your ideal outcome.
We also help to integrate your CRM platform with your efforts in advertising on social media. We do this to increase leads and customer engagement. We build dashboards and provide actionable advice on how to improve ad performance. Creation of automated dashboard highlighting all KPIs, month over month performance, and segmented by each marketing channel. Lastly, we give you monthly analysis and recommendations for optimization of ads, ad targeting, and website experience.
Our Process:
STEP 1: MESSAGING AND POSITIONING
We research your target market, what their pain points are, and what matters to them. By developing carefully crafted avatars and personas, we get inside the mindset of your market to better understand and reach your customers.
STEP 2: FUNNEL AND CAMPAIGN BUILD
Second, we build your funnel end to end including front end funnel (e.g. landing pages) and back end funnel (e.g. qualifying form, booking/scheduling form, etc.). We apply integrations and automations to reduce your workload and drive efficiencies to your business.
Then we build and manage your advertising campaigns. This includes selecting your targeting, running a rapid fire test (if needed), ad copy, and split tests.
STEP 3: SCALING AND OPTIMISATION
Once we have worked together and launched a campaign, what’s next? We track, monitor, and measure results, analysing the data we gather to adjust accordingly and continually scale and optimise your campaign.
Our ultimate goal is for you to achieve a consistent stream of high quality leads and drive revenue to your business based on the best ROI possible.